Head down 8bit lane

DISNEY TRANSFORMS LONDON STREET INTO 80'S COMPUTER GAME TO CELEBRATE THE RELEASE OF WRECK-IT RALPH

UNIQUE STREET ART INCLUDES PIXELATED LONDON TAXI, POSTBOX, TREE AND DIGITAL PIGEONS!

London, Friday January 11 2013 - Head to East London this weekend and you're in for an arcade inspired treat. Disney has transformed one iconic street into an 80's video game. "8 Bit Lane" in London's Brick Lane has been created to celebrate the release of Disney's Wreck-it Ralph, a hilarious new arcade-game-hopping animated adventure in UK cinemas from February 8th. The public will experience an 8 bit London taxi, postbox, pigeon, tree, clouds, CCTV camera, and leaking water pipe.

8 Bit Lane will also showcase the world's first blipp-able building using Blippar's visual discovery app. When Wreck-It Ralph fans 'blipp' The Nicelanders house on the wall, the house will emerge in 3D and they will be invited to play a game featuring Ralph himself.

8 Bit Lane is open to the public from today until Sunday night. Find 8 Bit Lane at The Truman Brewery, 91 Brick Lane, London E1 6QL. Visiting 8 Bit Lane this weekend? Tweet your pictures including #8BITLANE

Disney engaged renowned film production sculptor Aden Hynes to create the bespoke pieces of art. "My whole life has become somewhat pixilated over the last month, I played 8 bit games as a teenager, so it was great to realise that vision in three dimensions." Says Aden, "In many ways the retro styling has much more charm than the hyper reality of today, I've never been asked to make an 8 Bit taxi before!"

"Wreck-It Ralph" takes moviegoers on a hilarious, arcade-game-hopping journey in which Ralph (voice of John C. Reilly)—tired of being overshadowed by Fix-It Felix, Jr. (voice of Jack McBrayer), the "good guy" star of their game—sets off on a quest to prove he's got what it takes to be a hero.

"Wreck-It Ralph" features cameos from both classic and modern real-life games. Lending their voices, among others, are Roger Craig Smith (Ezio from franchise "Assassin's Creed") as Sonic the Hedgehog, and from "Street Fighter"—Reuben Langdon ("Street Fighter") as Ken, Kyle Hebert ("Street Fighter") as Ryu, and Gerald Rivers ("Street Fighter") as M. Bison.

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