3 day North American estimate = $70.7 million playing at 3,729 theaters for a per theatre average of $18,965.
The film opened this weekend in North America to fantastic results and achieving several box office records/milestones including:
- Biggest opening weekend of 2012 (besting THE VOW @ $41.2 million)
- Highest non-Sequel Animated/Family film opening (besting THE INCREDIBLES @ $70.5 million)
- Biggest opening for a Universal Animated film (besting DESPICABLE ME @ $56.4 million)
- Biggest opening weekend for a film based on a Dr. Suess book (besting Universal’s own GRINCH STOLE CRHISTMAS @ $55.1 million)
Dr. Seuss’ The Lorax opens in UK cinemas 27th July
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