Be a Smurf for a day and help set a World Record

SATURDAY 25TH JUNE 2011 from 1.30PM AT THE O2 ARENA'S LIVE QUARTER, GREENWICH, LONDON

A once-in-a-lifetime chance to be involved in an amazing global Guinness World Records attempt!

Simultaneous Smurf gatherings will take place in over 10 countries around the world to create a smurftastic global phenomenon - the largest gathering of Smurfs the world has ever seen!

To celebrate the summer feature film release of The Smurfs in 3D, and the birthday of Peyo, the creator of The Smurfs, Sony Pictures will turn The O2 into The O-Blue, as thousands of people will gather to break the world record for the largest ever gathering of people dressed as Smurfs. The current record stands at 2510 Smurfs and on June 25th 2011, we intend to smash this record! And we need everyone's help...

We need YOU to turn BLUE! Just like this Spanish town

To help us break a world record, we want YOU, your family and friends to come DRESS AS SMURFS and take part in all the free fun and excitement at the Smurfiest day out ever at The O2!

• FREE SMURFS COSTUME FOR EVERYONE!
• FREE FAMILY ENTERTAINMENT, GAMES, ACTIVITIES & MUCH MORE!
• WIN THE TOP PRIZE OF A FAMILY TRIP TO THE MOVIE WORLD PREMIERE IN NEW YORK!
• WIN 10 x PONTINS UK FAMILY HOLIDAYS!
• WIN LOADS OF OTHER FANTASTIC PRIZES!
• MEET THE SMURFS!

We would like all participants to arrive at The O2 as fully Smurfed as they can be. Guinness guidelines state that all exposed skin must be blue and you must wear a white Smurf hat, a blue top and white trousers and shoes. So if you can, please come in your best Smurf outfit - and make a HUGE effort because there will be a major prize for the best dressed Smurf...

But don't worry if your costume is not perfect - we will have a small army of 'Crowd Smurfers' who will help to make you Smurfect! We will provide a FREE SMURF COSTUME for anyone that needs one. Blue body paint, white Smurf hat, blue t-shirt and white trousers are all available in all sizes - adult & child.

For more info and to register your interest in taking part, please visit Facebook

Anyone who registers is automatically entered into a sweepstake for the chance to win prizes!

IMPORTANT NOTICE: There will be filming at your local Global Smurfs Day event. Any individuals present at the event may be filmed and recorded, and the recorded material may be used in connection with the distribution, marketing, promotion and other exploitation of the movie THE SMURFS and the Global Smurfs Day event.

New trailer introduced by Katy Perry

This summer, The Smurfs make their first 3D trip to the big screen in Columbia Pictures'/Sony Pictures Animation's hybrid live-action and animated family comedy, The Smurfs!

When the evil wizard Gargamel chases the Smurfs out of their village, they're forced through a portal, out of their world and into ours, landing in the middle of New York's Central Park. Just three apples high and stuck in the Big Apple, the Smurfs must find a way to get back to their village before Gargamel tracks them down...

Starring: Hank Azaria, Neil Patrick Harris, Jayma Mays and Sofia Vergara
With the voices of: Katy Perry, Anton Yelchin, Jonathan Winters, Alan Cumming, Fred Armisen and George Lopez

Hitting UK cinemas August 10, 2011

SMURF, and all the Smurfs characters: ©Peyo, All Rights Reserved. "Smurf" and "The Smurfs" are registered trademarks of STUDIO PEYO